I have produced a variety of videos for UWA IMC’s social media platforms, and they have effectively reached more than 1,200 individuals who do not follow the page. These videos were created based on popular TikTok trends, such as asking career-related questions, passing the phone to other students and IMC staff, promoting sponsored events, and comparing the various successful department tracks. The aim of this content was to draw in individuals who are interested in Integrated Marketing Communications, former or current members of the department, as well as the Livingston community.

I aimed to boost social media engagement through a mix of Reels and Stories. The middle video is a 2024 RNC Recap I created using clips and photos from the event to commemorate its anniversary. The first and last videos were interactive Instagram Stories designed to encourage engagement through the “Ask Me Questions” feature. Each piece includes photos I edited in Photoshop and Lightroom, transitions created with Instagram and Canva, and custom graphics I designed in Illustrator.

These reels were created with specific audiences in mind for each brand. The Big Mike’s Steakhouse reel targets young adults and families seeking a casual, social dining experience, using visually engaging food content to capture attention and drive interaction. The BlackBelt Regional Child Advocacy Center reel targets community members, parents, and advocates, focusing on awareness-based messaging to educate and encourage support.

Each video was designed around audience behavior on Instagram and Facebook and optimized for platform performance. Both reels generated over 1,000+ views, demonstrating strong engagement and effective cross-platform reach.