Content strategy for Big Mike’s Steakhouse focused on a mix of engaging and informative posts, including weekly specials, new position openings, steak-focused advertising, and promotions for new menu items. This approach balanced high-impact visuals with timely updates to keep audiences engaged while supporting both in-store traffic and hiring efforts. Strategic scheduling and caption formatting, including tailored hashtag use, were implemented to maximize reach and visibility.

From January 15 to April 16, this strategy led to measurable growth across platforms, demonstrating strong audience engagement and effective overall content performance.