This analysis breaks down how Xbox shows up as a brand across social media and why it works. It highlights their mission, audience, and overall voice, then dives into each platform to see how content, consistency, and engagement shift depending on where they’re posting. I also call out what’s working best (especially on X) and where things could improve, like reducing repeated content and creating more platform-specific strategies. Overall, this project focuses on visibility, community, and how strong digital presence builds a recognizable brand.

This 30-day marketing plan takes a real look at Big Mike’s Steakhouse and how its social media can work smarter, not just harder. I break down the brand, target audience, and current platform performance, then build out a full content strategy designed to increase visibility and consistency. From post timing to captions, visuals, to a complete April content calendar, everything focuses on reaching the right audience at the right time (especially during those after-work scroll hours). The goal is simple: stronger branding, better content, and more people walking through the door.

This marketing plan builds out “Girl Dinner Dining” as a content-driven brand focused on making healthy eating realistic, rather than overwhelming. It breaks down the target audience, their habits, and what actually motivates them, then applies that to a full social media strategy across Instagram, TikTok, YouTube, and Facebook. From content pillars to posting schedules and full caption examples, everything is designed to feel quick, relatable, and easy to follow. The goal is simple: take the pressure off eating “perfect” and replace it with content that actually fits real life.

This strategy focuses on understanding and reaching two key audiences for ARC through targeted, platform-specific content. I break down how younger audiences (18–25), especially college students, engage most with fast-paced, video-driven content on platforms like Instagram, TikTok, and YouTube, while older audiences (30+), including faculty and local community members, respond better to clear, informative messaging on Facebook and LinkedIn. By identifying peak engagement times and content preferences for each group, this plan creates a more intentional approach to posting, ensuring the right message reaches the right audience at the right time.