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Mockups and Social Media Planning

Tourist Brochure Mockup

Utilizing Adobe InDesign, I skillfully crafted a travel brochure mockup that highlights France as the target destination. To imbue the brochure with a well-planned aesthetic, I drew inspiration from the French flag. To lend a touch of authenticity to the brochure, I selected non-copyrighted images from vecteezy.com that showcase the delights of French cuisine, engaging activities, and the striking beauty of France’s iconic landmarks.

Social Media Toolkit Mockup

In my Graphic Design 1 class, I utilized Adobe software and tools to create a unique event that was intended to be sponsored by Lululemon. To appeal to Lululemon’s target audience, I came up with the name “Running for Rheumatoid Arthritis”, which would catch the attention of their older customers who may have personal experience with RA. While designing the toolkit, I made sure to keep a sporty and minimal theme in mind, sticking to Lululemon’s branding guidelines by using their logo, fonts, and color scheme.

Event Planning (ACCE)

The Alabama Content Creator’s Expo (ACCE) is a mock event I designed for my Event Planning course. Set for August 29 – September 1, 2025, at the Mobile Convention Center, the expo celebrates digital creators, influencers, and online businesses and provides an outlet for aspiring creators to jumpstart their careers. I created the branding and visuals using Adobe Illustrator, Photoshop, and InDesign, developing a bold, modern logo and cohesive marketing materials.

To shape the event’s strategy, I researched target demographics, advertising tactics, and social trends, with a focus on young creators and professionals (18–30). My marketing plan includes social media campaigns and influencer partnerships. This project combines event planning, design, and marketing strategy to create a professional, realistic expo experience.