I have produced a variety of videos for UWA IMC’s social media platforms, and they have effectively reached more than 1,200 individuals who do not follow the page. These videos were created based on popular TikTok trends, such as asking career-related questions, passing the phone to other students and IMC staff, promoting sponsored events, and comparing the various successful department tracks. The aim of this content was to draw in individuals who are interested in Integrated Marketing Communications, former or current members of the department, as well as the Livingston community.